Our Story
Built for the dealer
who gets the call.
Every dealer knows the moment. A client loves their shades — but needs them to move on their own. MOTORYSE was built to answer that call.
It started with a problem no one had solved.
Founder Trung Pham moved into a new apartment and installed a set of beautiful floor-to-ceiling roller shades — 9' × 9', beaded chain, exactly what he wanted. When summer arrived, the heat from direct sunlight made the space unbearable.
So he went back to the same retailer and asked a simple question: can I add a motor to these shades I already own?
The answer was no. To get motorized shades, he'd have to replace the ones he'd already installed — at over $1,500 per window.
Only 10% of window shades are motorized.
The other 90% are waiting.
The cost and complexity of traditional motorized window coverings has kept automation out of reach for most homeowners. That's not a ceiling — it's an opportunity.
The dealer already has the customer. We just give them a reason to call.
Every window covering dealer has an installed base of clients — people who already bought shades, blinds, or curtains from them. Those clients are warm leads for a motorization upgrade.
MOTORYSE is a retrofit motor that fits onto what's already hanging in their homes. No new window coverings. No disruption. No pushback from clients who love what they have.
For the dealer, it's a pure add-on revenue opportunity — no cold outreach, no competing on product, no inventory risk. Just a high-margin upgrade that strengthens the relationship with every customer they've ever served.
We're not here to compete with Lutron, Somfy, or Hunter Douglas.
We hear this question all the time from dealers: "My clients already have Hunter Douglas. They've invested in Somfy. Why would they switch?"
They don't have to. MOTORYSE works alongside the brands your clients already trust. We're not asking you to replace what's working — we're asking you to add to it.
"The window covering is perfect. The problem is it won't move on its own." — That's the gap MOTORYSE fills.
When a dealer's client gets a new Control4 or HomeKit system installed, the integrator calls the window covering dealer. When a homeowner asks their shade dealer about smart home integration, they call the integrator. MOTORYSE is the answer both of them can give.
One product. Compatible with every major ecosystem. Installs in minutes. Works on shades the client already owns. That's the story you tell — and it lands every time.
We didn't realize how impactful automated shades were on the environment.
As we developed the device and learned more about automated shades, we discovered benefits that went far beyond cost and convenience.
Until we learned they could save up to 24% in cooling energy.
Automated shades lower automatically when a space gets hot and sunny from direct sun — something known as "solar heat gain." By doing this, you rely less on your thermostat to cool the space.
The Department of Energy reports that lowering shades can reduce heat gain by about 45%, and blocking that solar radiation can make a room feel 10–15°F cooler. Instead of spending energy to cool a space, simply lowering the shades passively achieves the desired indoor temperature.
It could also save up to 74% in lighting energy use.
Commercial buildings reached out wanting a simple way to automate shades — not just for solar heat gain management, but for "daylighting," using scheduled and sensor-based control to bring in more natural light during overcast weather.
By reducing a building's reliance on artificial indoor lighting, automated shades can cut lighting energy use by up to 74%, while also improving occupant morale and productivity with better views.
This also gave them LEED credits.
The more we looked into this, the more we learned about LEED — where SmartShades could contribute up to 15 out of 110 LEED NCv4 points.
1 Point
Light pollution reduction (Sustainable Sites, Credit 8)
4–11 Points
Energy & Atmosphere (Credit 1)
1 Point
Controllability of Systems — Thermal Comfort (Indoor Environmental Quality, Credit 6.2)
1 Point
Daylight & Views — Daylight for 75% of the space (Indoor Environmental Quality, Credit 8.1)
1 Point
Daylight & Views — Views for 90% of the space (Indoor Environmental Quality, Credit 8.2)
For commercial clients, this translates to LEED credits. For residential clients, it's a lower energy bill. For both, it's a smarter, more comfortable space — and a talking point that goes far beyond convenience.
Smart Home
When a dealer's client gets a new smart home system installed, the integrator calls the window covering dealer.
When a homeowner asks their shade dealer about smart home integration, they call the integrator. MOTORYSE is the answer both of them can give.
One product. Compatible with every major ecosystem. Installs in minutes. Works on shades the client already owns. That's the story you tell — and it lands every time.
Ready to add MOTORYSE
to your offering?
Apply for dealer access. We'll get back to you within 48 hours.
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